Blue Ridge Mountain EMC partnered with us to create their first-ever fiber-specific logo and brand identity – one designed to stand apart from their longstanding electric brand while supporting the growth of their newer fiber service. With full creative freedom, our team explored fresh visual directions that captured the speed, connectivity, and forward-looking nature of their fiber offering, without altering the trusted electric logo their members already know.
The result is a modern identity that gives Blue Ridge Mountain EMC a stronger platform to promote their fiber services with clarity and impact. After the logo was approved, the cooperative asked us to extend the new branding into real-world applications by designing custom truck wraps featuring the fiber logo.
Now out in the field at active fiber installation sites, these branded vehicles serve as highly visible, moving touchpoints for the new service. As community members drive by, they can easily recognize the fiber brand, begin associating it with local investment and progress, and clearly understand the distinction between Blue Ridge Mountain EMC’s electric and fiber offerings.
