Tri-CoGo partnered with Vantage Point Solutions to develop the messaging and campaign strategy for newly created persona-based fiber internet packages. Working in parallel with Calix’s package development, our team focused on how the new offerings would be positioned, communicated, and activated after launch.
Our team developed a universal messaging system built around flexible “GO” language that played directly off Tri-CoGo’s existing brand identity while remaining action-oriented and adaptable for different types of internet users. This approach created a simple, memorable framework that could scale across personas, channels, and campaign phases while keeping the focus on outcomes customers care about.
“It was just so strangely simple yet like brilliant at the same time – why haven’t we thought of that!”
– Greg Mullis, Tri-CoGo Chief Operating Officer
Beyond core messaging, our team advised on trust and proof elements to reinforce credibility, outlined a creative and graphic vision to guide execution, and mapped customer journeys for both new subscribers and existing customers upgrading service. We also provided recommendations for marketing automations to support onboarding, upsell campaigns, and lifecycle communication, ensuring the strategy could be implemented efficiently and sustained over time.
The result is a comprehensive persona-driven messaging and campaign roadmap that gives Tri-CoGo a clear, cohesive approach to marketing its fiber packages – supporting stronger engagement, easier decision-making for customers, and long-term growth across their service footprint.
