What kinds of rural electric co-ops do you work with?

We work with electric cooperatives of all sizes throughout the U.S that need help with member communications, engagement, planning, and brand support.

Do you only help with external communication?

No. We also support internal communication, employee surveys, strategic planning, and research that helps inform co-op decision-making.

Can you help with annual reports and newsletters?

Yes. We create annual reports, quarterly newsletters, and other communication pieces that keep members informed and engaged.

Do you offer reputation and social media support?

Yes. We help co-ops manage their social presence and public reputation in a thoughtful, community-focused way.

How do you help co-ops build member trust?

We help co-ops communicate more clearly, explain information more effectively, and create a more consistent member experience — all in support of the seven cooperative principles that guide everything co-ops do.

What compliance considerations do you follow in financial marketing?

At Vantage Point, compliance is foundational to all our financial marketing efforts. We have an in-house compliance team dedicated exclusively to banking and financial institutions, ensuring every marketing asset—from digital ads to educational content—meets or exceeds all federal and state regulations. Our compliance specialists work closely with our marketers and your institution’s own compliance officers to navigate frameworks such as the Truth in Savings Act, Fair Lending laws, CAN-SPAM, data privacy laws, and other industry-specific advertising guidelines. This proactive, integrated approach ensures campaigns are fully compliant while remaining clear, creative, and engaging — protecting your institution’s reputation and fostering long-term customer trust.

How do you measure ROI for financial marketing campaigns?

We track both quantitative metrics (conversions, CPA, retention) and qualitative insights (customer feedback, brand sentiment) to ensure clear, measurable outcomes.

Can you help with local branch marketing and community outreach?

Yes — through geo-targeted digital ads, local SEO, event marketing, and community program promotion.

Shelbi Lien | Vantage Point Solutions

April 4, 2025December 17, 2019 by Shelbi Lien

Disaster Recovery Planning From blizzards and flooding to wildfires and hurricanes, 2019 has been a year of weather extremes across the United States. Each season brings new challenges and new opportunities. One challenge we hope you have not had to deal with is the occurrence of a natural disaster in your area. We want to … Read more

January 2, 2026December 17, 2019 by Shelbi Lien

Court Upholds Majority of Restoring Internet Freedom Order On October 1, 2019, in the case of Mozilla Corporation v. Federal Communications Commission et al., the U.S. Court of Appeals (“the Court”) confirmed a majority of the FCC rule changes included in the 2017 Restoring Internet Freedom Order (“RIF Order”) which overturned the prior FCC’s 2015 … Read more

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