About Us

Founded in 1953, Colorado Valley Telephone Cooperative, Inc. (CVCTX) is a progressive and expanding telecommunications provider serving rural Central Texas, nestled between Austin and Houston. As a designated Gig-Certified and Smart Rural Community service provider, we deliver high-speed broadband and voice services to our members and customers. We’re proud to be one of the largest employers in Fayette County, committed to both innovation and giving back to our community.

Position Summary

We are seeking a highly motivated, forward-thinking Director of Sales & Marketing to join our team. This individual will lead the development and execution of integrated sales and marketing strategies that strengthen our brand, drive customer acquisition and retention, and position CVCTX as a trusted technology partner in the communities we serve. The Director of Sales & Marketing will oversee all aspects of marketing operations, sales initiatives, and product development, including digital campaigns, community engagement, and brand management, while collaborating closely with other departments to achieve organizational goals.

The ideal candidate combines strategic vision with hands-on execution, has a strong background in telecommunications/broadband sales and marketing, and thrives in a fast-paced, growth-oriented environment.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to increase market penetration, broadband adoption, and revenue growth.  
• Drive B2B and B2C sales initiatives, including account management, consultative selling, and customer relationship development.  
• Lead product development efforts, from concept to launch, ensuring alignment with market needs and company objectives.  
• Build and maintain a strong, consistent brand identity across all channels.  
• Oversee creation and deployment of integrated marketing campaigns, including digital, social, print, and community outreach.  
• Lead and mentor the sales and marketing team, fostering collaboration, accountability, and high performance.  
• Monitor sales and marketing performance, analyze data, and optimize campaigns and sales processes to maximize ROI.  
• Represent CVCTX at local events, industry conferences, and community initiatives.  
• Manage vendor relationships, including negotiating contracts, evaluating performance, and ensuring alignment with company goals.  
• Collaborate with operations and executive leadership to support organizational objectives and strategic growth. 

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Sales, or related field. 
• Five or more years of progressive leadership experience in sales in marketing, ideally in telecommunications, broadband, or technology.  
• Proven ability to develop and implement successful sales and marketing strategies.  
• Strong knowledge of digital marketing, social media, marketing automation platforms, and consultative sales techniques.  
• Excellent communication, presentation, and interpersonal skills.  
• Proficiency with Microsoft Office Suite and tools such as Adobe Creative Suite (or equivalent design programs), WordPress, and CRM systems. 
• Ability to lead sales team to grow revenues in both business and consumer markets. 

Knowledge, Skills, and Abilities

• Deep understanding of sales and marketing principles and broadband industry trends.  
• Strong analytical skills with ability to interpret data and optimize campaigns and sales performance.  
• Effective communicator with members/subscribers/customers, staff, and external partners.  
• Strong organizational, leadership, and problem-solving skills.  
• Ability to foster teamwork and maintain high employee morale.  
• Skilled in identifying opportunities for growth, driving innovative solutions, and developing new products and services. 

Work Environment

• Office Location: La Grange, TX 
• Full-time, on-site leadership role. 
• Occasional travel required for meetings, industry events, and community functions. 

Why Join Us

At CVCTX, you’ll be part of a community-focused, member-owned organization that values innovation, collaboration, and long-term growth. This is an opportunity to make a direct impact in shaping the future of telecommunications in rural Texas while working alongside a dedicated team.

Community Engagement & Culture Commitment 
At Colorado Valley Telephone Cooperative, we believe in showing up for the communities we serve. Employees are encouraged to contribute a minimum of eight (8) volunteer hours annually through our CVCares program and actively participate in community and CVCTX-organized events that promote our brand, services, and cooperative values.

Take the next step in your career by applying for the Director of Sales & Marketing position at CVCTX, where you will have the opportunity to lead and make a significant impact with both CVCTX and the rural broadband industry as a whole. Joining the CVCTX team is an excellent opportunity to work for a rural progressive telecommunications provider offering a competitive salary and outstanding benefits package. CVCTX is an equal opportunity employer.