To reflect their 75-year legacy and future vision, West Central came to us for a refreshed visual identity. We developed a bold, modern logo that honored their roots and positioned them as a forward-thinking, tech-enabled provider.
“Working with Vantage Point to refresh our brand was a fantastic experience. Their team equipped me with the right tools and confidence to present the updated brand to our board, staff, and members with ease. We now have a modern, designer-friendly brand identity that still honors the familiarity and trust of our original look. It was a seamless transition, and the results speak for themselves.”
Geri Salmela
Marketing Director, West Central
